INOA
L'Oréal Professionnel brings to
market the world's first three-part ammonia-free permanent hair
colour utilising a breakthrough technology that delivers the
ultimate colour experience and results.
Introducing INOA, which stands for
INNOVATION, NO AMMONIA - L'Oréal Professionnel's new generation
hair colour that ushers in a new era for professional stylists and
their clients, superseding major formulation principles.
INOA's patented technology - the
breakthrough Oil Delivery System (ODS) - is unique in the way it
easily and effectively carries colour deep in to the hair fibre to
deliver optimal colour quality - without any overpowering ammonia
odour.
With absolutely no ammonia, INOA
gives both clients and hair stylists an odour-free colour
experience with optimal respect for the hair while delivering 100
per cent coverage on white hair. And because of its optimal
scalp comfort, INOA is suitable for sensitive scalps.
INOA's ammonia-free, odour-less
formula allows you to lighten hair, darken hair and perfectly cover
white hair with exceptionally even coverage from root to tip
Results:
- Uncompromised Comfort
- No ammonia. No odor
- Optimized scalp comfort
- Rapid self-emulsifying liquid
- Incredible smooth, velvety texture
The best thing about it is how your
hair feels when it's done, soft, smooth, conditioned and definitely
not like it has been colored. If you are looking for a new
haircolor, you must try INOA.